ChatGPT
Free AI Visibility Tools Shift the Opportunity From Measurement to Optimisation
UK startup Llumo launched an AI-visibility platform on August 20 that lets companies monitor how they appear in ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI experiences without paying a conventional SaaS markup on prompt usage. The opportunity for smaller marketing businesses is consequently moving upstream: basic AI-search measurement may become cheap, while interpretation and measurable optimisation remain sellable.
Using ChatGPT at work: what is safe to share with business data
Employees are already pasting company information into ChatGPT, often without anyone approving it. Here is what is safe to share, which settings matter, and the rules every business should set.