marketing
GEO: how to get your company cited by ChatGPT and Perplexity
A growing share of your buyers now ask an AI assistant instead of searching Google. Generative engine optimization is the discipline of becoming the answer. It rewards different work than classic SEO, and the field is still early enough to win.
AI for small business marketing: what to automate and what to keep human
Marketing is where most small businesses meet AI first, and where the quality gap between good and lazy use is most visible to customers. Here is the division of labor that works.