Passionfroot announced the round on 22 July 2026. Existing investors Creandum, Supernode Global and s16vc participated, bringing total funding to more than 21 million dollars. The company, founded by CEO Jen Phan and Lorenzo De Nobili, operates a platform that connects B2B software brands with vetted creators and newsletter operators, and handles discovery, campaign management and global payouts in one workflow.
150 customers and 10 million dollars in creator payouts
The traction numbers stand out for a Series A. Passionfroot reports 13x revenue growth over the past year, profitability, and more than 150 B2B customers, including ElevenLabs, Figma, Replit, Framer and Gamma. Creators on the platform received more than 10 million dollars in payouts over the last 18 months. Replit’s growth marketing team states that campaigns that used to take weeks now run in days. Phan is relocating to New York to open the company’s first US office, with a further office planned in São Paulo.
Creator-led growth becomes B2B infrastructure
The round lands in a market where traditional B2B channels are under pressure. As AI assistants absorb a growing share of search traffic, software buyers increasingly discover products through trusted creators, newsletters and communities. Insight Partners managing director Rebecca Liu-Doyle argues that AI-native companies are bringing a consumer playbook to B2B go-to-market, and that authentic user-generated content is becoming more valuable as generated content floods other channels. Passionfroot is investing the new capital in Zest, an AI agent that plans, executes and monitors campaigns, and in its Creator Graph, a proprietary dataset of creator pricing and performance built from thousands of campaigns.
Analysis: profitable and lean is a fundable position again
The opportunity for founders sits on both sides of this marketplace. B2B startups that cannot outspend incumbents on paid channels can buy distribution through niche creators with measurable performance data, and creators with an engaged professional audience now have infrastructure to monetize it without building a sales operation. The replicable lesson is Passionfroot’s sequencing: the company reached profitability with 15 people first, then raised on the strength of 13x growth, which gave it leverage on terms and a credible expansion story.
The risk is concentration and durability. Creator-led growth depends on a supply of trusted voices, and if AI-generated content erodes audience trust across platforms, campaign performance can degrade quickly. Founders should also treat the 13x figure with context: growth from a small base is easier to sustain than growth at scale, and the US expansion will test whether a lean Berlin team can hold its unit economics in a far more competitive market.
More information
Source and more information: Passionfroot press release via PR Newswire, 22 July 2026
Supplementary source: TechCrunch: Passionfroot raises 15M to expand its B2B creator marketplace to the US